{"product_id":"flagship-98-model","title":"Sony FW-98BZ50L 98\" 4K Professional Display with XR Processing","description":"\u003ch2 data-reactid=\"568\" class=\"\"\u003eSupreme picture quality and brightness in our largest screen size\u003c\/h2\u003e\n\u003cdiv data-reactid=\"569\" class=\"inner-content\"\u003e\n\u003cp\u003eIt’s BRAVIA at its brightest and biggest. Designed to perform flawlessly in demanding professional environments, super-size 98” BRAVIA BZ50L boasts cutting-edge technology and installation-friendly features. With 780 nit brightness, cinematic color, contrast and a huge viewing angle plus doubled memory to store more apps and content, it’s the 4K HDR professional display that’s bigger in every way.\u003c\/p\u003e\n\u003ch2 data-reactid=\"577\" class=\"\"\u003eSpectacular 780 nit brightness, and more\u003c\/h2\u003e\n\u003cdiv data-reactid=\"578\" class=\"inner-content\"\u003e\n\u003cp\u003eBrighter is better. In busy retail showrooms or corporate lobbies, 98” BRAVIA shines with an extraordinary 780 nit screen brightness that can’t be missed, even in light-flooded spaces. Full Array Local Dimming boosts peak brightness further still to an eye-popping 1500 nits.\u003c\/p\u003e\n\u003cdiv data-reactid=\"579\" id=\"MEAE220193SuperiorPicturesAlways-fw-98bz50l\" class=\"container-fluid module media-text-columns\"\u003e\n\u003cdiv data-reactid=\"580\" class=\"container\"\u003e\n\u003cdiv data-reactid=\"581\" class=\"col-md-10 col-md-offset-1 text-center\"\u003e\n\u003ch2 data-reactid=\"582\" class=\"static-header increase-margin\"\u003eSuperior pictures, always\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"583\" class=\"container columns\"\u003e\n\u003cdiv data-reactid=\"584\" class=\"row\"\u003e\n\u003cdiv data-reactid=\"585\" class=\"text-column col-md-6 text-center\"\u003e\n\u003cdiv data-reactid=\"586\" class=\"text-column-image\"\u003e\u003cpicture data-reactid=\"587\"\u003e\u003cimg data-reactid=\"588\" class=\"\" alt=\"Bravia BZ50L screen showing a clear, bright motion image\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/22120756\/High-refresh-rate_With-shadow.png\" width=\"520\" height=\"377\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003ch3 data-reactid=\"589\" class=\"dynamic-header\"\u003eHigh refresh rate\u003c\/h3\u003e\n\u003cdiv data-reactid=\"591\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003e98” BRAVIA sports a 4K 120Hz panel, teamed with XR Motion Clarity and Motionflow XR to express fast paced on-screen movement with unprecedented smoothness, clarity and realism.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"592\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"593\" class=\"text-column col-md-6 text-center\"\u003e\n\u003cdiv data-reactid=\"594\" class=\"text-column-image\"\u003e\u003cpicture data-reactid=\"595\"\u003e\u003cimg data-reactid=\"596\" class=\"\" alt=\"Bravia BZ50L screen with high definition city scape\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/22120814\/Richer-more-lifelike-colour_With-shadow.png\" width=\"469\" height=\"340\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003ch3 data-reactid=\"597\" class=\"dynamic-header\"\u003eRicher, more lifelife color\u003c\/h3\u003e\n\u003cdiv data-reactid=\"599\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003eXR Triluminos Pro color technology expresses an even wider palette of exquisitely lifelike hues and tones, thanks to Sony’s unique Cognitive Processor XR processor.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"600\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"601\" id=\"MEAE220194CognitiveProcessorXr-fw-98bz50l\" class=\"container-fluid module media-text-columns\"\u003e\n\u003cdiv data-reactid=\"602\" class=\"container\"\u003e\n\u003cdiv data-reactid=\"603\" class=\"col-md-10 col-md-offset-1 text-center\"\u003e\n\u003ch2 data-reactid=\"604\" class=\"static-header\"\u003eCognitive Processor XR™\u003c\/h2\u003e\n\u003cdiv data-reactid=\"605\" class=\"inner-content\"\u003e\n\u003cp\u003eThe world’s first picture processor with cognitive intelligence understands how humans really see the world. 98″ BRAVIA with Cognitive Processor XR™ opens up an unprecedented viewing experience that immerses you even more deeply in the scene.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"606\" class=\"container columns\"\u003e\n\u003cdiv data-reactid=\"607\" class=\"row\"\u003e\n\u003cdiv data-reactid=\"608\" class=\"text-column col-md-3 text-center\"\u003e\n\u003cdiv data-reactid=\"609\" class=\"text-column-image\"\u003e\u003cpicture data-reactid=\"610\"\u003e\u003cimg data-reactid=\"611\" class=\"\" alt=\"XR Color logo\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/19105522\/XR-Colour.png\" width=\"497\" height=\"144\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv data-reactid=\"614\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003eDiscover an even wider palette of beautifully natural colors with extended hue and saturation, vivid shades, and realistic textures.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"615\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"616\" class=\"text-column col-md-3 text-center\"\u003e\n\u003cdiv data-reactid=\"617\" class=\"text-column-image\"\u003e\u003cpicture data-reactid=\"618\"\u003e\u003cimg data-reactid=\"619\" class=\"\" alt=\"XR Clarity logo\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/19105604\/XR-Clarity.png\" width=\"480\" height=\"139\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv data-reactid=\"622\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003eCognitive Processor XR™ accesses vast amounts of picture data, intelligently recreating lost details and texture with upscaled image sources.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"623\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"624\" class=\"text-column col-md-3 text-center\"\u003e\n\u003cdiv data-reactid=\"625\" class=\"text-column-image\"\u003e\u003cpicture data-reactid=\"626\"\u003e\u003cimg data-reactid=\"627\" class=\"\" alt=\"XR Motion logo\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/19105647\/XR-Motion.png\" width=\"490\" height=\"142\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv data-reactid=\"630\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003eXR Motion Clarity™ analyzes scene data to ensure on-screen action stays smooth, bright, and clear without blur, even in fast-moving scenes.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"631\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"632\" class=\"text-column col-md-3 text-center\"\u003e\n\u003cdiv data-reactid=\"633\" class=\"text-column-image\" style=\"padding-left: 30px;\"\u003e\u003cpicture data-reactid=\"634\"\u003e\u003cimg data-reactid=\"635\" class=\"\" alt=\"XR Contrast logo\" src=\"https:\/\/pro.sony\/s3\/2023\/05\/19105758\/XR-Contrast.png\" width=\"428\" height=\"124\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv data-reactid=\"638\" class=\"column-inner-content inner-content\"\u003e\n\u003cp\u003eWith XR Contrast Booster, bright areas are brighter and dark areas darker, adding depth to scenes without lost highlights or shadow details.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv data-reactid=\"639\" class=\"text-center\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":47145091006746,"sku":"FW-98BZ50L","price":10835.0,"currency_code":"AZN","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/1318\/8122\/files\/BZ50L_Hero-Banner-1_6390b4a7-8a8f-45ad-be76-a0d7a35ff9a1.png?v=1737614075","url":"https:\/\/icgsupply.com\/az\/products\/flagship-98-model","provider":"ICG Supply","version":"1.0","type":"link"}